
Genius. (There. We said it.) Squirt isn’t just a baby spoon; it’s a revelation. It takes baby food, removes the jar and the mess, packs it into a single utensil and with one squeeze—boom! You get easy, one-handed feeding. Pop on the cap to seal food on-the-go.
Caution: May cause gobbling and an uncontrollable appreciation for anything delicious
Available in Blue, Green Orange & Pink
A baby bassinet that is a perfect solution to co-sleeping. Go to sleep rest assured that your baby is right next to you without the worry that you may roll over onto them in your sleep. The mesh sides means you can see your baby without the need of having to get up to soothe them, meaning middle of the night feeds are much more manageable.
Jammed packed of innovative features – making it a much loved and award winning bassinet.

Genius. (There. We said it.) Squirt isn’t just a spoon; it’s a revelation. It takes baby food, removes the jar and the mess, packs it into a single utensil and with one squeeze—boom! You get easy, one-handed feeding. Pop on the cap to seal food on-the-go.
Caution: May cause gobbling and an uncontrollable appreciation for anything delicious
Available in Blue, Green Orange & Pink

Genius. (There. We said it.) Squirt isn’t just a spoon; it’s a revelation. It takes baby food, removes the jar and the mess, packs it into a single utensil and with one squeeze—boom! You get easy, one-handed feeding. Pop on the cap to seal food on-the-go.
Caution: May cause gobbling and an uncontrollable appreciation for anything delicious
Available in Blue, Green Orange & Pink
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The mamaRoo is a unique Baby Bouncer /infant seat and swing like no other as it bounces up and down and sways from side to side, just like parents do when comforting their babies. |
The Mamaroo also comes with a range of soothing in-built sounds.
LIMITED STOCK AVAILABLE NOW
GREAT FOR FOOD. GREAT FOR DIPS. GREAT FOR SANITY. 
How come kids don’t like food that touches? We have no idea but we solved the problem anyway. Platter has four nicely divided sections so food will never co-mingle (the horror!), plus it has a unique edgeless design that helps deter flinging and a rubbery slip-resistant bottom so the platter—and its non-touching contents—stay put.
This Product is for a set of three plates one each in Blue, Orange & Green
This is the perfect baby must have for parents on the go.
Both ingenious and highly practical this nappy bag transforms easily into a really comfortable carrycot with padded mattress. Alternatively, it can also be used as a secure portable nappy changing station – all without having to empty the contents of the bag first!
It truly is an essential baby accessory for all outings.
GREAT FOR FOOD. GREAT FOR DIPS. GREAT FOR SANITY. 
How come kids don’t like food that touches? We have no idea but we solved the problem anyway. Platter has four nicely divided sections so food will never co-mingle (the horror!), plus it has a unique edgeless design that helps deter flinging and a rubbery slip-resistant bottom so the platter—and its non-touching contents—stay put.
This Product is for a set of three plates one each in Pink, Purple & Blue,
– this baby carrier/sling is a babywearing favorite with new parents world-wide

A fresh take on drying racks. From bottles to pacifiers, Grass holds all your baby accessories as they air dry on the flexible blades that resemble real grass. Water drains into the lower tray, where it’s completely contained. And it’s got a sweet, natural presence, like a meadow full of baby deer. Only smaller. And without the deer.

– this baby carrier/sling is a babywearing favorite with new parents world-wide

An instant utensil upgrade. ModWare is great for toddlers who are not quite ready to rock adult tableware. The soft, comfy grip is part of an overall ergonomic design that makes eating simple. There are no sharp edges to ruin a meal.
Bonus: Great for pretend sword fights!
– this baby carrier/sling is a babywearing favorite with new parents world-wide

Clean-up on Aisle Never. Your house and child’s clothes don’t have to resemble feeding time at the zoo. Catch Bowl’s built-in food catcher extends toward your child, creating a ramp to catch runaway food. What they’re eating ends up back into the bowl, so there’s less mess and waste.
Bonus: It has a suction cup bottom so kids can’t pick it up and throw it at you.
– this baby carrier/sling is a babywearing favorite with new parents world-wide

TAKE THE CRAZY TIME OUT OF MEALTIME.
Let’s talk weaning. As in, weaning you off feeding spoons that aren’t nearly this awesome. Check out these features: a thin handle for easy baby food jar navigation, a handy pencil grip that’s flat on one side so it can’t roll away, and…wait for it…a design that elevates the spoon tip so you’re never left with a pureed banana puddle on the table. Heck, forget the weaning. Just go cold turkey.
The Blooming Bath for babies is a brand new ‘must have‘ smart solution for baby bath time. Not only is the Blooming Bath comfortable, safe and convenient for your baby, it is also adorable and easy to wash and dry to use over and over again.
Winner of the Parent Tested Parent Approved Award! PTPA is the largest parent-testing community and seal of approval recognized worldwide. |
It would make the most perfect baby Shower gift too – not just because of the cuteness factor (as it acts as a great photo prop!) but also because it is just so practical and safe (it can also be packed up super small)
Available in three adorable colours
DON’T CALL IT DELICATE.
Even if you have a black thumb, this is one flower that won’t die. Forb’s petals are made of super-tough silicone, which is far more durable than regular nylon bristles and won’t scratch your bottles. Imagine that! And see the thingy on the bottom? That’s a built-in nipple cleaner. Use Forb with one of our countertop drying racks and you might just turn into a bottle-cleaning pro.
The Blooming Bath for babies is a brand new ‘must have‘ smart solution for baby bath time. Not only is the Blooming Bath comfortable, safe and convenient for your baby, it is also adorable and easy to wash and dry to use over and over again.
Winner of the Parent Tested Parent Approved Award! PTPA is the largest parent-testing community and seal of approval recognized worldwide. |
It would make the most perfect baby Shower gift too – not just because of the cuteness factor (as it acts as a great photo prop!) but also because it is just so practical and safe (it can also be packed up super small)
Available in three adorable colours
WARNING: ALIEN ABDUCTION THREAT
Did it come from outer space? Quite possibly. Show us another baby bathtub that can do this: Recline, expand, drain, collapse and drip dry. NAKED fits infants to toddlers and its one piece design makes transitioning between stages a snap. Guess who’s gonna have the cleanest baby in the galaxy?
The Blooming Bath for babies is a brand new ‘must have‘ smart solution for baby bath time. Not only is the Blooming Bath comfortable, safe and convenient for your baby, it is also adorable and easy to wash and dry to use over and over again.
Winner of the Parent Tested Parent Approved Award! PTPA is the largest parent-testing community and seal of approval recognized worldwide. |
It would make the most perfect baby Shower gift too – not just because of the cuteness factor (as it acts as a great photo prop!) but also because it is just so practical and safe (it can also be packed up super small)
Available in three adorable colours
A breakthrough baby swaddling solution to help your new baby quickly settle and establish a peaceful bedtime/sleep routine.
The Swaddle UP Summer Lite ™ is made from an ultra sheer & cool fabric that is 30% lighter than the Swaddle UP™ Original fabric meaning that it is not only lighter than muslin wrapping but even more convenient to use.
Suitable for babies 0-4 months old
Available in 3 sizes

– this baby carrier/sling is a babywearing favorite with new parents world-wide

A breakthrough baby swaddling solution to help your new baby quickly settle and establish a peaceful bedtime/sleep routine
Suitable for babies 0-4 months old
Available in 4 sizes
The Rainforest Jumperoo™ by Fisher Price has been hailed as a “Miracle product” by many parents. By providing babies plenty of fun, laughter, and exercise by building strength, stimulating their senses and grabbing their attention.
There are so many sights and activities to discover on this brightly coloured Jumperoo™—music, lights and exciting sounds reward baby with every jump! Everywhere baby looks, (in the spinning seat, baby can see all around), there’s something fun to do. Busy toys, including a bobble elephant and swinging monkey, captivate baby’s attention and keep him entertained. Folds for easy storage and portability – perfect for small spaces and apartment living
A breakthrough baby swaddling solution to help your new baby quickly settle and establish a peaceful bedtime/sleep routine
Suitable for babies 0-4 months old
Available in 4 sizes

The Motorola MPB36S Baby Monitor offers crystal clear sound and vision so you can monitor your baby anywhere in your home and comes crammed packed with other nifty safety features too.
| Includes 3.5″ Diagonal Colour Screen and Remote Control Camera with a range of up to 300m | |
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Infrared Vision |
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Video remote pan, tilt and zoom |
See full feature specifications below
As the world’s highest baby chair, fresco chrome’s 3-position recline system, and easy up/down height adjustment allow baby to join the family at the dining table or the modern breakfast bar; starting from birth, all the way to school age. in cradle mode newborn baby is up and away from the ground, safe from pets & household dust; parents and baby are able to experience all important eye-to-eye contact, so critical in the first formative months.

Genius. (There. We said it.) Squirt isn’t just a spoon; it’s a revelation. It takes baby food, removes the jar and the mess, packs it into a single utensil and with one squeeze—boom! You get easy, one-handed feeding. Pop on the cap to seal food on-the-go.
Caution: May cause gobbling and an uncontrollable appreciation for anything delicious
Available in Blue, Green Orange & Pink
Order the Blue Squirt now
With its innovative European styling and flat fold design the Bloom Nano Urban highchair is ideal for contemporary families living in smaller urban spaces
Blooming Bath Baby Bath - Ivory
Moby Wrap - Slate
Snuggle Me Organic
Lulu in a Tutu
$27.00 NZ